Product Designer
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Yeo Valley

 
 
 
 

Yeo valley

P10
 
 
 

The project

Yeo Valley is a family-owned farming and dairy company based in the village of Blagdon in England. Yeo Valley is the largest British Organic Brand and produce a wide range of yogurt, desserts and ice cream. 

This project showcases the design of a new range of luxury yogurt pots.


 
 

1 - The Design journey

 
 
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2 - Analysis

 

The brief given by the client, Yeo Valley, was to design new packaging ideas for their retail environment, specifically the launch of a new top tiers luxury yogurt range.Here, the design process of this blue sky project and resulting design solutions are described.

 
 
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This Mood Board illustrates different inspirations and trends gathered during the research phase. This was subsequently used as a reference point for the proposed packaging design solution. 

 
 
Sketches
 

 
 

3 - IDEATION

 
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